Produce & Agriculture
Cultivating brands and shaping the narrative.
We specialize in marketing, public relations and crisis communications for the agriculture and produce industries. We build brand reputations with strategic campaigns and compelling narratives that highlight innovation and sustainability.
Our team helps you influence policy, attract investment and proactively manage misinformation. By bridging the gap between your business and the public, we ensure you can respond swiftly to challenges like recalls or food safety issues. Through authentic storytelling and creative solutions, we help you build lasting consumer trust and position you as a thought leader for long-term success.
What we do
We provide agriculture and produce clients with the strategic communications, brand development, and crisis expertise needed to build consumer trust, influence policy, and attract investment — while staying ready to respond swiftly when food safety issues, recalls, or misinformation threaten your reputation.
Our work includes strategic campaign development, narrative and message development, media relations, and thought leadership positioning that bridges the gap between your operation and the public.
- Brand marketing, positioning and message strategy
- Marketing and brand perception audits
- Merger & acquisition communications and stakeholder relations
- Email marketing
- Responsive, user-friendly websites
- Optimization of online assets (SEO, AEO & GEO)
- Custom videography & photography
- Multi-channel digital and print advertising
- Social media management
- Public relations
- Crisis & reputation management
- Marketing content creation
- Marketing metrics & ROI
The Caliber Group has consistently generated innovative strategies to inform consumers and positively separate our company from the competition.”
Dwight Ferguson
Former Chief Executive Officer, Eurofresh Farms
Our company has been a client of The Caliber Group for over five years. During this time, our experience with Caliber has been consistently positive as they have provided us with excellent counsel in the areas of communication and marketing. Their team has helped EuroFresh Farms maintain and build key customer, media and stakeholder relationships as we’ve responded to market opportunities and dealt with various challenges, ranging from a bankruptcy filing to produce tampering. Their team is experienced, knowledgeable and consistently professional and responsive.”
Frank Van Straalen
Former Chief Financial Officer, EuroFresh Farms
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