Our story

Where passion meets purpose.

The Caliber Group was built on a belief that integrity, excellence, accountability and trust are the true engines of progress. These core beliefs are shared by two women who sought to build an agency where partnership, commitment and service translate directly into transformative client results.

The power of partnership.

At the heart of this business is the powerful partnership between Caliber Principals Kerry Stratford and Linda Welter. Their shared journey isn’t just about growing a business, it’s about a deep, professional commitment to service and excellence. This commitment is felt in every interaction and every outcome.

Where others simply manage marketing and PR campaigns, Caliber develops strategies that move organizations forward. We see our work as translating complexity into clarity and crafting that cuts through market noise to deliver unmistakable impact.

For our clients, especially in times of crisis, we don’t just react; we manage, pivot and protect. We see crisis as an opportunity to rebuild relationships and reputations that will build even stronger companies and leaders.

What Sets Us Apart: Stand-Out Innovation

What sets Caliber apart isn’t just our 30 years of experience; it’s the intentional fusion of innovation, expertise and creative problem solving. We believe true distinction comes from breakthrough thinking, assembling the right team and the ability to redefine what’s possible for our clients.

Our staff of 15 professionals brings diverse expertise across brand strategy, marketing, advertising, social media and public relations. This diversity ensures our solutions are never one-size-fits-all.

  • Innovation: We combine decades of proven strategic wisdom with a curiosity that constantly explores new levels of innovative approaches. We don’t follow trends; we design strategies that set them.
  • Expertise: Our team delivers award-winning creative and public relations solutions that have been recognized internationally. We possess the high-level expertise required to navigate complex business challenges and serve even the most demanding clients.

Leadership beyond the agency walls.

The core motivations that guide our internal culture—diversity, kindness, inclusion and curiosity—are mirrored in the profound commitment of our leadership to the region and the profession.

Our principals actively dedicate their time and expertise to business organizations, non-profits, local causes and the development of future professionals.

Linda Welter, APR

Principal | CEO

Kerry Stratford

Principal | President | Chief Creative Officer