The Best Marketing & Communications Strategies to Reach Your Audiences During Uncertain Times
We are experiencing a significant pivot in the way business works. No doubt about it, we are living in unusual times. The impact of the coronavirus pandemic is significant and transformative. It has radically transformed our social and economic fabric. And in the coming years, it will be viewed as a significant pivot point in […]
Use Digital Marketing Strategies in Good Times and Bad to Build Your Customer Base
In these uncertain times, companies from small businesses to major brands are turning to digital marketing and social media to offer valuable content, build brand credibility and engage with audiences. Consumers across the globe have dramatically increased their reliance on technology. So, including these tactics in your marketing strategy enables you to access to nearly […]
Quora as a Marketing Tool
How can you use Quora for marketing?
Careful of Your Written Tone
Judging someone’s tone of voice and body language are key indicators most of us use to determine how the other person feels about a given situation. In business, these observations are crucial when interacting with employees, vendors, and customers. In today’s world of increased electronic correspondence, social media activity, and remote meetings we don’t always […]
High-Tech to High-Touch and Everything in Between: Branding at Every Customer Touchpoint
The way we do business has changed significantly in the digital age. Every aspect including lead generation, customer service and retention, branding and marketing has shifted into overdrive as customers are more empowered and informed than ever before with research tools at their fingertips. Reputation management is more challenging as customer touchpoints continuously emerge and […]
Increase Your Social Media Engagement with Shareable Graphic Content
The number of brands struggling to overcome declining Facebook views is skyrocketing. Community managers are frustrated with the platform for changing their algorithm and searching for a solution. In the midst of the chaos, shareable graphic content (or SGC as we like to call it) has emerged as a way to increase organic engagement, therefore […]
Heard on the Tradeshow Floor: United Fresh 2014 Recap
Last week members of our team accompanied our clients, Pro*Act USA, Harvest Sensations and Greener Fields Together, to Chicago for the 2014 United Fresh Show. One thing is clear, the produce industry is teeming with branding, marketing and research opportunities. Events such as these always inspire creative solutions. #UnitedFresh2014 delivered the perfect networking and educational atmosphere […]
Should Businesses Use Instagram?
If you think Instagram is like all the rest—just another social media tool—think again. It allows brands to express themselves to consumers in a unique, powerful way, and with more than 100 million users, it’s shouldn’t be ignored.
Is it Time to Refresh Your Brand?
As the nation slowly recovers from the recession marketing budgets are also recovering. Companies that survived the economic downturn likely implemented a conservative marketing spending plan, and have emerged with a renewed spirit and business strategy. Having survived the financial crisis, the landscape is now filled with strong competition. Brands are turning to their marketing partners for advice on determining how to best communicate their core messaging in this new market and how to distinguish themselves among their competition.
Keys to Successful Hashtag Usage
Hashtags became a part of everyday lingo for active Twitter users, but now they are popping up in the strangest places. You are likely to find them on your television screen while you are watching your favorite shows, on printed pieces arriving in your mailbox, splashed across other social networks (Facebook, Google+, Pinterest, and Instagram), and prominently displayed on event banners, billboards, websites, etc. So what is a hashtag and how do you successfully implement this tactic for your brand?