Advertising & Media Buying
Navigating a Changing Media Landscape
For more than two decades, we’ve been innovators and early adopters of new marketing and media strategies, technologies and processes to reach educate and influence target audiences to meet our client’s goals. We are experienced in planning, negotiating and implementing all elements of integrated marketing, media, and creative campaigns to help our clients build brand relationships, preference and loyalty for their organizations, products, services, ideas and initiatives.
Our advertising and media buying offerings include:
- Market Research
- Account Management
- Advertising Creative Services
- Traditional Advertising (TV, Radio, Print, Out of Home)
- Digital Advertising, (Programmatic and Site Specific Banner Ads, Google, Meta, TikTok, LinkedIn, Streaming Audio & Podcast, Digital Out of Home, OTT/CTV, Online Video, YouTube, Native Advertising, Social Display/Mirror, Geofencing IP Targeting, In-App Advertising and Email Marketing)
- Sponsored Content (Interviews, Advertorials, Articles, Social Media)
- Direct Mail
- Omnichannel/Multichannel, including Digital Retargeting
- Hispanic Marketing & Spanish Language Advertising
- Sports Advertising
- Spanish Translation & Spanish Interview Coaching
The Caliber team is very knowledgeable, results-oriented, responsive and consistently on top of industry trends. They take initiative to uncover new and meaningful opportunities for us and their marketing efforts have been a critical component of driving business during slower periods as well as overall. It’s refreshing to work with a company that genuinely cares about the client.”
Sandra Fish
Executive Director, Cascades
Caliber Group has been a strong complementary partner to the Arizona Athletics football sales and marketing strategy. Their expertise in digital, creative eye, project management, and ability to provide metrics on our measurable advertisements have been just what we need to improve our marketing efforts and increase ticket sales.”
James Francis
Sr. Assoc. Dir. of Athletics, External Ops, Arizona Athletics
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