Healthcare
Building trust in healthcare.
The Caliber team helps healthcare systems, hospitals and medical groups grow and succeed by focusing on the patient journey. We build trusted, compassionate brands by showcasing expertise and success stories. The team also crafts patient-centric communication strategies, optimizes digital presence for local SEO, and implements engagement programs to build patient loyalty. We help craft clear, accessible messaging that resonates with the public and expands customer base and influence.
We have experience in numerous specialty areas, from oncology and cardiology to behavioral health and women’s services. Because we understand the healthcare ecosystem, we are highly successful at building brand preference, loyalty and market share.
What we do
We specialize in strategic planning, brand creative and message development, reputation management and the execution of multi-channel digital and traditional marketing, advertising and public relations campaigns to support our client’s growth goals. We also provide strategic counsel to help our clients retain customers and employees during times of uncertainty resulting from mergers and acquisitions, declining sales or stock prices, and changes in leadership. We are the firm that clients turn to when they have an opportunity or challenge that can define the company’s future.
- Brand marketing, positioning and message strategy
- Marketing and brand perception audits
- Merger & acquisition communications and stakeholder relations
- Email marketing
- Responsive, user-friendly websites
- SEO
- Videos
- Multi-channel digital and print advertising
- Social media management
- Public relations
- Crisis & Reputation Management
- Marketing content creation
- Marketing metrics & ROI
The Caliber team truly understands the health care business, and did an excellent job helping the Tucson Heart Hospital achieve marketing objectives through the development of branding, key messaging, advertising and web strategy.”
Rachelle Spencer
CEO/Administrator, Kindred Hospital-Phoenix
The Caliber team is very knowledgeable, results-oriented, responsive and consistently on top of industry trends. They take initiative to uncover new and meaningful opportunities for us and their marketing efforts have been a critical component of driving business during slower periods as well as overall. It’s refreshing to work with a company that genuinely cares about the client.”
Sandra Fish
Executive Director, Cascades
We have been extremely satisfied with our relationship with the Caliber Group. Their innovative approach towards branding and highly skilled and responsive staff were exactly what we were looking for. I would recommend this group to anyone looking for a thoroughly engaged team.”
Margaret Hepburn
President & CEO, Sierra Vista Regional Health Center
The Caliber team helped Northwest Medical Center to execute branding and advertising campaigns, publicity and events to promote major milestones, such as the opening of the Oro Valley hospital, Marana health center and women’s center on the main campus. Their customer service, attention to detail and focus on meeting objectives truly sets them apart.”
Sandi Khawam
Former Director of Marketing, Northwest Medical Center
The Caliber Group helped transform 50 years of compassion into a 21st century brand. They have an eloquent approach that differentiates services and builds brand equity by linking all communications back to an effective strategy. I highly recommend this professional group who listened to our needs and quickly developed and implemented a plan that will brand the organization for years to come.”
Linda Brown
Former Marketing & Public Relations Manager, Sierra Vista Regional Health Center
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